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Along with this, there are a few Environmental and Technological factors that contribute and influence the macro environment. -Environmental policy is very important to Lindt and Sprüngli. PEST analysis can be an effective framework to use in Corporate Strategy Planning, useful in identifying the pros and cons of a Business Strategy. 51 Chocolate Industry Statistics and Trends - BrandonGaille.com Galaxy is a U.K. company that sells chocolate products in U.K., Ireland, Middle East, Pakistan, India, and North Africa. Introduction PESTLE ANALYSIS and 5 FORCES ANALYSIS CHOCOLATE CONFECTIONERY PESTLE Analysis Although it has been nearly 4 years since the destruction of the twin towers in the US, terrorism remains a very real threat in much of the world, and a powerful political and economic influence on business. Pestle Analysis Of Cadbury. -Environmental policy is very important to Lindt and Sprüngli. the reason that argues the increase in promotion is because chocolate is a luxury product and customer will not buy until it is preceded with high promotion efforts in the arena of market where recession is expected to strike and profitability in the luxury market is at stake. The country's official language is Turkish, a Turkic language spoken natively by approximately 85% of the population. It has an export-oriented mixed economy and its GDP in 2019 was worth $530.83 billion (Trading Economics, 2020). PESTLE analysis A PESTEL analysis is used as a strategic tool to measure industry dynamics through recognition of the core political, economic, social, technological, legal and environmental forces/changes having influence on the industry (Henry, 2007, p.23). the market size is estimated of Cocoa & Chocolate industry to drop at the estimated xx% CAGR from . Detailed research and segmentation for the main products and markets. Trinidad and Tobago Market Research Reports, PEST Analysis and Industry ... PEST and Competitive Analysis Faced by Confectionery ... - bartleby